Logo & Apparel design.
Sector:
Sport – Brazilian Jiu-Jitsu
Challenge:
Being an avid Brazilian Jiu-Jitsu practitioner this client need for a newly designed visual identity and apparel design was something I really resonated with. We needed to upgrade the much dated previous Grab + Pull identity to something fierce and confident, that boasts tenacity with intrigue.
Solution:
Using a Spartan warriors helmet design, I cut it in half, allowing the negative space to create a dynamic and long lasting logo mark, something that the client really loved. Getting more experience to extend design beyond the page into apparel design brought forward an array of new insights and abilities to bring designs to life.