Print and digital design.
Sector:
Luxury Home and Kitchen Appliances
PRINT:
Challenge:
Luxury German kitchenware client briefed the need to develop a coffee table style ‘brand history book’ to tell their brand story in a comprehensive and chronological way.
Solution:
This was to be a real brand essential piece, something that encapsulated the journey of perfection that embodies Gaggenau and portrays their products as works of art: in a very slick and minimal way. I helped originate the basis for this design, manipulating each letter of their logo and using these letters as stage to house images that tell the Gaggenau story this far.
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DIGITAL:
Challenge:
At an annual trade show event, Gaggenau was in need of a looping animation that would play on an iPad that would simulate a prototype for their version of a smart home system.
Solution:
Based off of the floor plan of the event itself, we created a 1:40 long experience that displayed how the main hub could communicate with all other rooms in the house.
On a separate brief, included is a 3 frame animated banner ad that was housed on damnmagazine.net enticing users to learn about the contemporary culture of coffee.
Agency Creit: Collaborative concept, direction and design while working at Lime Creative Ltd.