Print design.
Fords annual trends 34 page booklet explores the social and environmental factors that Ford considers in order to build trust with society and consumers. 2020’s book examined lonliness, suggesting the lack of trusting relationships they have and the expectations they have of each other and of brands to help reconcile this. This years booklet the 117 year old motor company steered towards helping build this trust to better serve the community and the planet.
Agency involved: Haddad and Partners