Ad campaign, print design, banner design.
Sector:
Higher Education
Challenge:
City University needed a way to leverage City as THE place for undergrads and grads to go to experience London in
its fullest.
Solution:
Dissecting ‘IT’ in ‘CITY’ created an interesting play for City being the place to be. Showcasing vibrant and excitable photography with clean and minimal typographic layouts, the full page spreads, posters, social posts and digital components all became a vibrant and modern suite that gave City University an edge amongst many of the other London based institutions.
Agency Involved: Lime Creative Ltd.